project connect - posters

I aim to write 1000 words on the pictures I have taken of project connect, including all theory knowledge I've been taught over the past two weeks.

This is a picture of the logo for Project Connect that I found on Google. As boring it may be when first seen it's actually an incredibly clever logo when you look at it closer. For example shape theory has been used with the circles. Circles represent endlessness, which would be meaning that the factors of Project Connect such as self development, consistency, punctuality, respect and responsibility are  never ending, you as a person should always be aiming to achieve all five factors of Project Connect. Not only this but circles portray friendliness due to the lack of sharp edges, the smooth edges represent kindness and happiness. Circles also represent wholeness, therefore reflecting into the reader, making them also feel whole. The circles are also coloured, which you could arguably say is split complimentary as the colours are all at separate parts on the colour wheel. By doing this it has a strong visual contrast but has much less tension, as oppose to complimentary colour scheme. The warm colours also outweigh the cold colours too, representing the friendliness Project Connect has. Yet, the colder colours such as purple show luxury and power, which could show how Project Connect is powerful and worth following. Red is a dominant colour, showing masses of passion for Project connect. Not only this, but by using green, this project connect logo is showing that it's active, full of life and love. By using the colour yellow, it shows positivity due to the vibrancy and dominance, as well as giving off an impression of excitement. Not only this, but the text is in grey, a formal mature colour, representing how Project Connect is a prestige and professional thing.

The leading and kerning are in proportion too, leaving "project connect" to have an easy readability as well as it being legible. Having project in capitals ensures people know it's something that needs doing, it's an instruction meaning people should naturally follow project connect's subtle order. Due to the leading and kerning, there's no negative space. It's spaced out and therefore presents a full and professional look.

2)

This is a poster I found on one of the walls in college. When walking past it stood out to me due to the vibrancy and dominant effect it has. Closure has been used with the main feature of the poster (Gestalt theory) by using the letter R with a fist punched through the middle. By doing this our brains are able to picture this as being complete and understand what they're trying to achieve. By using the initial "R" we know it stands for respect, and it reinforces just how important it is to be respectful towards your peers, teachers and yourself. Not only this but due to it being big, it leaves no room for negative space, meaning the poster is eye catching and also aesthetically pleasing. By using the colour yellow it draws attention immediately due to it being exciting and vibrant. Not only this but it's a positive colour, representing respect to be something you should be happy and eager to be. Using black as the text colour shows dominance and enables it to stand out from a vibrant colour, therefore drawing your attention to the text typed on the poster. The font family doesn't make the poster too overbearing, it's simple yet effective, speaking an important message that people listen to. The typeface is sans serif, a causal typeface, a good choice for a poster in college as the students will relate to it more due to it being a more modern font. Due to this poster having more writing than others it makes sense for it to be sans serif because serif fonts have strokes on the ends of each letter, which would make the poster look too over complicated, so by having a sans serif font it enables the attention to be drawn to the transparent fist punch and then the text. 

3)

Third and finally is this image that was also in college, portraying the message of responsibility, taking responsibility of your own actions. Project connect wishes for you to help yourself and others by being responsible at every opportunity. Your attention is instantly drawn towards the purple title which says "responsibility" and this is peculiar because this is in the middle of the page, but colour theory has proven that the dominant colours will always draw attention first due to them being so powerful in meaning. Split complimentary is used with the three main colours being red, purple and orange, which would usually cause a clash but due to them being with white and black it actually works incredibly well. The colour purple is a royal, spiritual colour, which therefore represents responsibility in a positive way. Not only this but purple is a creative colour, making the poster aesthetically pleasing and happy. After this, red is the second colour that I see, which is a passionate, lustful colour, as well as it being warm and vibrant. The passion of this colour represents how passionate project connect is to have people follow what they want them to follow. By using the different squares and rectangles, it shows dominance due to the sharp corners. Usually this would represent someone who's unfriendly but in this context it works as it represents power, and also then represents project connect to be a powerful source. Lastly, by having the logos at the bottom it rounds up the poster as a whole, showing how we as a college need to be responsible for ourselves and don't blame others for the mistakes we may make. It also shows the Project connect logo, which shows how Responsibility is part of the 5 strands of project connect and is one of the ones we should always be aiming to follow and succeed within.