Sunday, 16 October 2016

Posters

After so many sessions of getting to grips with Photoshop, learning the basics such as shape theory, colour theory, typography, it finally came to putting it all into play and making Project connect posters, as well as a Creative CV.

As I've mentioned before, Project Connect is powerful and effective, leading young people such as myself into the right direction. It also targets the older generation, there's no age limit on following Project Connect and making yourself a better person. After much thought of what I wanted my posters to be like, I decided to go for two posters based on self development. The first one is relating to a college trip to take place next February, with the background being a night view of a busy road in New York. Not only this but the writing says "EXPLORE", which can relate to self development due to you advancing as a person. I chose to do this mainly because it shows how outgoing I aim to be, the pop of colours from the New York lights also shows positivity. By layering the same picture has also had a big impact. This is because I decided to use tilt shift on the back layer, therefore bringing focus to the text on the actual image. Tilt shift is a form of blur, explained in a previous blog, by giving a rectangular shaped view, I was able to rotate it to just where I wanted it, press OK and therefore created a blur as simple as that. For my text to stand out, I used drop shadow. A drop shadow is a visual effect that portrays a visual effect, consisting of a drawing element which looks like a shadow of an object, which therefore gives the impression that an image/text is raised above the background, giving you the feel that your image is 3D.
 This is my second poster representing Self Development. I used the History Brush tool to allow me to have my poster in grayscale and colour in the animals. By doing this is shows a fun side to the poster as well as it being entertaining due to them being inflatables. This is suitable for a college because its aimed towards a younger generation, leading onto why I used sans serif font. I did this because its a lot less formal yet still works. Not only this but because I've got quite a bit of text on this, i didn't want to over complicate it by adding strokes to my letters. The text is a quote from David Bowie, an incredibly inspirational man that everybody knows, and so by adding a self development quote written by him I feel as though the younger generation can relate to it and be inspired by his words. Not only this but I put that in white because white is a pure and heartening colour, standing out and portraying a very whole feel. I also used the colour yellow, yellow is an action colour, exciting and vibrant, and so by using this it's eye catching and an immediate attention is brought to the text and so the reader is practically forced to read it after that. I also used shape theory with the circles. This is because they represent endlessness, and that therefore means that self development should be endless. Not only this but they're a friendly shape.

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