Review of Posters.

1) This poster is a perfect example of triad, using three primary colours (blue, yellow and red) with a black outline. Even though the colours are quite simplistic, the poster is overall very effective, portraying the beauty of Amsterdam just through the colours. Due to this being the Triad colour scheme, it's suggesting that it's 3 different colours spaced around the colour wheel, therefore complimenting each other. These colours are vibrant, well suited. They're also warm colours. Not only this but these colours are extremely popular, so by this poster using these colours they may be trying to show that Amsterdam is a warm, popular choice of somewhere to go. Not only this but the poster is using sans serif font, arguably a decorative style of typography. By doing this it shows Amsterdam is overflowing with fun, a place of enjoyment. It lacks seriousness, which would attract travellers, not only due to it being a poster of place, but because of the creativity of it. Having the traditional image of a bike it shows how Amsterdam is represented by transport such as a bike, which could show calmness because bike rides are for when the weather is calm and peaceful, and so by using the image of the bike it represents Amsterdam as a peaceful place that everybody should go to. Having no dominant colour is also good for this poster because the main attention is on all of the poster, not just one aspect of it.

2) This poster represents complimentary colour scheme. This is due to blue and pink being on opposite sides of the colour wheel. They contrast each other perfectly, and reflect a sense of fun and craziness. Pink is mainly the colour of love, therefore linking to the text due to it talking about the heart. Also, after some research it was found that the deeper the pink the more passion there is, and so by the pink colour being dark it portrays the sense of vibrancy and passion, making the quote inspirational for many. The blue colour in the background reflects a sense of calmness and friendliness, therefore matching to the pink very well. By using sans serif for the text it shows that this poster is predominantly aimed towards the younger generation, because it was found in a study that sans serif attracts a younger eye much more than the older generation. The colours in this poster are incredibly aesthetically pleasing, and because there's no images it allows the reader to only concentrate on the words noted, which therefore enables the reader to absorb what the poster is telling them to do and makes it much more helpful and respectful.

3) This poster represents a monochromatic colour scheme, using only 1 colour, or one colour with multiple shades to create an effective piece of work. This dark looking posters portrays mystery and darkness, as well as it seeming quite ghostly. Even though this poster lacks several colours, it's most arguably the most effective out of all the ones I've chosen. Colours speak a thousand words, and less is more, so by someone only using dark shades speaks louder than many posters. The poster is attractive, using serif font, which can show that the poster is much more mature than sans serif. Sans serif is mainly seen as a formal font, showing how this is a formal advertisement, mainly aimed at those a bit older. Due to the image being quite ghostly its aim may be to scare the readers into buying things out of the catalogue, which is sometimes an incredibly effective way of getting money.









4) Lastly, this festival poster is using symmetry with the way the hands are positioned. Not only this but by using so many different colours it shows how vibrant the festival will be, an enjoyable moment of your life. It therefore also makes the simplistic text readable because it's different to the rest of the poster. By using sans serif font it's suggesting that it's an informal, enjoyable event, perhaps aimed more towards the younger generation. The colours don't clash whatsoever neither, making it a gratifying poster for all to view. The splash of colours is wild and all over the place, therefore implying that the festival will be amazing for all who attend, and it won't be something to miss out on. By the text being in the corner it's the first thing you see. This is known as the continual theory of reading left to right. It represents how once you've read the important stuff you can let loose, go a little mental and enjoy yourself, just like the colours on the picture do. Due to the poster being aesthetically pleasing, it makes people enjoy looking at it, and makes them more intrigued about the whole experience. If a poster portrays a good time then you're bound to enjoy yourself, and so whoever created this poster was successful in making people want to go there.