Colour theory creates a logical structure for colour. It's a body of practical guidance to colour mixing and the visual effects of a specific colour combination. Colours can convey emotion, consistency and also help set a mood. Colour theory is mainly used within newspapers, magazines and adverts.
Sir Isaac Newton created the concept of refraction, developed further into the colour wheel, then after Johann Wolfgang Van Goerne added psychological meaning to the colour wheel. 
Complimentary: Opposite colours that combined will make black or white. So by looking at the colour wheel across, it shows which colours are opposite to which, including red being opposite to green. Yet these two colours do have something in common as they're both seen as Christmas colours, so as much as they are opposite, they do go well together.
Analogues: Group of 3 colours that are next to each other on the colour wheel, which tends to be a primary OR secondary colour and a tertiary. These colours tend to go together very well, looking great on posters together and being very aesthetically pleasing. Analogous colour schemes are found mainly in nature and are harmonious.
Split complimentary: Variation of the complimentary colour scheme. This colour scheme has the same strong visual contrast as the complimentary colour scheme but has less tension. The split complimentary colour scheme is often a good choice for beginners, because it's very difficult to mess up.
Triad: Uses colours that are evenly spaced out around the colour wheel. Triad colour schemes are quite vibrant. You'd usually have one dominant colour, and use the other two for accent.
Tetradic: Richest, uses four colours arranged into the 2 complimentary pairs. It offers plenty of possibilities for variation. Usually you'd let one colour be dominant, and in the example shown I'd say that red is acting as the dominant colour due to it being a powerful and passionate colour, whereas the other three are much calmer.
Monochromatic: Using or containing only one colour. Sometimes using one colour can portray many more emotions than using quite a few. Using one colour can sometimes be seen as powerful, simplistic yet it works. It's visually appealing and always looks balanced.
Ontology/ontological: Perceived wisdom of what we're taught.
Posters using colour theory:
These posters are amazing to represent colour theory. This is because they showing a perfect blend of 3 colours (teriad), showing blue to be the dominant colour in the poster on the left and red to be the dominant colour in the right poster. They're incredibly aesthetically pleasing, therefore catching anyone's eye and attention. The middle left picture is showing a monochromatic colour scheme. I enjoy this poster due to it being powerful. Even though it's only shades of blue it portrays so many emotions already. The blue colour usually represents sadness, so if anybody hasn't already seen this film they may already know how the film will make you feel by the end of it. The middle right picture is representing the complimentary colour scheme. If you mixed orange and blue together it'd make black therefore showing that this poster is complimentary. Both of these colours are dominant colours therefore making it a powerful poster altogether. It's incredibly eye catching as well as aesthetically pleasing for anyone to see.
Not only is colour represented in posters, it's also represented in clothes, shown in my pictures below:
Celebrities such as Rihanna and Drake express a lot through their clothes, using colours to portray an emotion or a statement. Rihanna is known for her unusual sense of style portraying emotions with the colours she chooses to wear. When in a couple also, they match up with each other and coordinate. For example, Gigi and Zayn coordinate their colours incredibly well, especially when portraying a monochromatic match with one another. 
Different colours:
The colour wheel shows all 9 of these main colours, all speaking a different or similar emotions, complimenting each other or even contrasting one another.
Red: To me, red is quite a passionate colour, it's the colour of sexuality and can simulate deeper and more intimate passions between us, such as anger, revenge, love and excitement.
Orange: Orange simulates happiness and warmth within a person, showing a very seasonal tone, mostly relating to Autumn due to Halloween (pumpkins). Orange to me is quite optimistic and positive, unlike other colours such as black.
Yellow: Yellow is an electrifying colour, exciting and bright, bring positivity to anybody's down days. It's the colour of the sun, the colour of warmth and friendliness, therefore complimenting orange when choosing colours suited to one another. The colour is illuminating, bringing cheerfulness and life to everybody.
Green: I see green to be the colour of nature, energy and life. Many believe green to be the colour of rebirth and growth, relating to plants and trees. It restores and renews depleted energy, therefore relating to the picture I chose of trees because it's vibrant and full of life, even if it is only a picture.
Blue: Blue is also the colour of life, the colour of doubt in some situations and most negatively the colour of sadness. Yet blue is a serene colour also, portraying calmness and wholeness. It can also be seen as a colour of royalty and is said to be a sinere colour. It's said to be predictable, a colour that's not at all threatening which can relate to how calm it is.
Purple: Similarly to blue, purple is a colour of royalty, a colour of luxury. Purple is calm also, showing how both these colours are similar and complimentary to one another. Cadburys is a big brand who uses purple as their main colour. By seeing this colour it shows how powerful it is, as well as how luxurious the chocolate is. Not only this but it's the colour of imagination and spirituality.
Pink: This colour is seen to be the colour of unconditional love. It's a sweet, kind colour, which is presented in the picture of make up in the pictures above. Pink is a mixture of both red and white, one being dominant and the other being pure. Some argue that the darker the pink, the more passion there is. Pink includes the need for action of red, helping to accomplish the potential for success and insight offered by white.
Black: Black is the colour of darkness, death, yet also sophistication and fashion. It's a mysterious colour also. It relates to the hidden, the secretive and the unknown, therefore explaining why it's so mysterious.
White: White is the most pure of all colours, representing life and air. It's incredibly calm and friendly, as well as showing cleanliness. Not only this but it represents wholeness and perfection, spiritual and completion.
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